Job Description

Fractional Chief Marketing Officer — Turn Marketing Strategy Into Measurable Growth

Company: How To MANAGE a Small Law Firm (HTM)
Location: 100% Remote
Employment Type: Full-Time | W-2 Executive
Compensation: $110,000 Base + Performance Compensation | $182,000+ On-Target Earnings

Are you a CMO who loves helping business owners grow?

What if you could work directly with business owners, help shape their marketing strategy, drive measurable growth — without having to spend your time finding your next client?

That's what makes this opportunity different.

How To MANAGE a Small Law Firm (HTM) is a national leader in Fractional C-Suite services for solo and small law firms. We're looking for an experienced Chief Marketing Officer / Fractional CMO who can serve as a strategic marketing partner to a portfolio of law firm owners.

You'll help owners understand their marketing numbers, develop strategies that drive growth, build systems and accountability, and turn marketing from an expense into a measurable business investment.

And you won't have to sell the engagements yourself. HTM provides the client portfolio. You focus on doing what you do best — leading marketing and producing results.

WHAT YOU'LL DO

As a Fractional CMO, you'll serve as the marketing executive and strategic advisor to multiple law firm owners.

You'll:

• Develop marketing strategies tied directly to business and revenue goals
• Help owners identify the right marketing opportunities and priorities
• Build marketing systems, processes, and accountability
• Develop and refine brand strategy and positioning
• Oversee digital and traditional marketing initiatives
• Analyze marketing performance, KPIs, lead generation, conversion, and ROI
• Identify what's working, what's not, and where marketing dollars should be invested
• Coach and advise business owners who may not have a traditional marketing background
• Mentor internal marketing team members and outside marketing partners
• Turn strategy into execution and measurable results
• Help clients build marketing programs that are sustainable and scalable

WHO YOU ARE

We're looking for an experienced Chief Marketing Officer, Fractional CMO, or senior marketing executive who understands that great marketing isn't just about generating activity — it's about generating business results.

You don't have to have followed one specific career path.

You may have built your experience as a CMO, Fractional CMO, agency leader, consultant, VP of Marketing, or another senior marketing leadership role.

What matters most is your ability to think like a CMO, operate like a business leader, and coach business owners toward measurable results.

You'll be a strong fit if you have:

• 10+ years of senior-level marketing leadership experience
• Significant experience operating at the CMO level
• Experience as a Chief Marketing Officer, Fractional CMO, or equivalent senior marketing leader
• Experience advising, leading, or managing marketing for multiple businesses or clients
• Strong understanding of marketing strategy, lead generation, conversion, branding, analytics, and ROI
• A data-driven approach to making marketing decisions
• Experience working directly with business owners, CEOs, or senior executives
• The ability to coach, challenge, and hold business owners accountable
• Strong business acumen and an understanding of how marketing connects to revenue
• The ability to move between big-picture strategy and practical execution
• Bachelor's degree or equivalent leadership experience

Legal, agency, consulting, professional services, or small/mid-sized business experience is a plus — but not required. We'll teach you the legal side of the business.

EXPERIENCE THAT WILL STAND OUT

The strongest candidates will have experience:

• Serving as a CMO or Fractional CMO
• Managing multiple businesses or clients at the same time
• Advising owners of small and mid-sized businesses
• Building marketing strategies from the ground up
• Connecting marketing activity to revenue and profitability
• Managing agencies, vendors, internal marketing teams, or outside partners
• Using data and KPIs to make strategic decisions
• Coaching non-marketing executives or business owners

If you've spent your career in a large corporate marketing department but haven't had much direct experience advising business owners, this may not be the right environment for you.

WHY HTM?

You get to be the CMO — without having to build the practice.

One of the biggest challenges of fractional consulting is constantly having to find the next client.

You won't have to do that here.

HTM handles the client acquisition and business development. You'll have a portfolio of law firm owners to advise and the support of an established organization behind you.

No business development

We provide the client engagements. You don't have to cold call, network endlessly, or constantly sell your next engagement.

Predictable income + performance upside

You'll receive a $110,000 base salary plus performance compensation , with $182,000+ on-target earnings .

Make a real business impact

You're not simply creating marketing plans or handing clients a report.

You'll work directly with business owners and help them understand their numbers, make better decisions, improve their marketing, and grow their businesses.

Work with multiple businesses

If you enjoy the variety of working with different businesses and solving different marketing challenges, this role gives you that opportunity without the instability of running your own consulting practice.

Established systems and support

You won't be starting from scratch. HTM has established systems, resources, processes, and a team supporting the client experience.

COMPENSATION & BENEFITS

• $110,000 base salary + performance compensation
• $182,000+ On-Target Earnings
• Medical, dental, and vision insurance — 75% employer-paid
• Short- and long-term disability
• 401(k) match
• Unlimited PTO
• Paid Thanksgiving-week shutdown
• 100% remote position
• Full-time W-2 employment

LOCATION

This is a 100% remote position .

Candidates must currently reside in one of the following states:

AZ, CO, FL, GA, IL, MD, MI, NC, NJ, NY, PA, TX, VA, or WA

Candidates must be authorized to work in the United States without sponsorship.

ABOUT HTM

How To MANAGE a Small Law Firm helps solo and small law firm owners build the business behind the practice .

Our Fractional C-Suite executives work directly with law firm owners in areas including CEO leadership, operations, finance, marketing, and growth.

We're looking for A Players who want to make a meaningful impact, enjoy working directly with business owners, and believe that great advice should ultimately produce great results

Apply Today

Become the marketing leader growing law firms rely on to build their brand, generate leads, and scale successfully — with a team, systems, and pipeline already built around you.

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